Show Your Soft Side

The National Sheriffs' Association is partnering with Show Your Soft Side, the National Coalition on Violence Against Animals, and the National Law Enforcement Center on Animal Abuse to bring awareness to the crime of animal cruelty by creating a calendar that salutes law enforcement officers who are known for helping animals or taking animal cruelty seriously. The Show Your Soft Side team will be in New Orleans on June 17-18th during NSA’s Annual Conference to photograph finalists for the calendar and will conduct a second photo shoot later this summer in Washington, D.C. for those that can't make it to New Orleans (finalists must provide their own transportation and lodging to either NOLA or DC).

To be considered for the calendar or to nominate a fellow officer, please submit a photo and a brief explanation as to why the officer should be considered by May 15, 2018, to NLECAA Director Chelsea Rider at or fill out this short form

Finalists will be notified on or about June 1, 2018 and will be photographed with rescue animals during the NSA Annual Education and Technology Expo (or, Washington D.C.). Help us spread awareness in your community about the cowardly crime of animal cruelty while promoting the good work of your office.

About the Show Your Soft Side campaign:

“In just a few short years, this volunteer-run effort has brought more star power to the issue of animal abuse than all the national organizations combined.”
John Thompson, Executive Director, National Sheriffs’ Association


Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion toward animals is a strength, not a weakness is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side uses its reach and resources to build a better world for animals and, in doing so, build better adults. 

For more information about Show Your Soft Side, visit their website at