BECOME A SPONSOR AT THE
2023 NSA ANNUAL CONFERENCE

Your products and services are of immediate interest to our membership and conference attendees. Sheriffs have buying power and authority for their counties. Sheriffs and their staff are looking for the newest and most innovative gear, technology, and training to strengthen their teams.

This is your opportunity to increase your reach, strengthen your brand recognition, and create lasting relationships at the show.

NETWORKING

The NSA 2023 Annual Conference will provide training and exhibits that are second to none. Sheriffs from across the country network to develop solutions to common problems. NSA presents the latest in programs and training in crime fighting techniques.

SEMINARS & TRAINING

There are over 65 seminars and workshops covering all aspects of the duties and responsibilities for Sheriff’s Offices including, but not limited to, leadership, jail operations, officer wellness, recruitment and retention, and the future of law enforcement.

BENEFITS OF SPONSORING:

• Brand Visibility and Recognition
• Lead Generation
• Relationship Building
• Increase Sales
• Support of Sheriffs and NSA

ALL SPONSORSHIPS INCLUDE:

• Logo on Event Signage
• Recognition in the Conference Web-Based App
• Recognition on Conference Website
• Name Listed in Sheriff & Deputy Magazine
• Deputy Level and Above Receive Complimentary Registrations
• Captain Level and Above Receive the Attendee List

Please note: these sponsorships do not include exhibit space or hotel accommodations.

Options   |    Conference Signage   |   Packages   |   Awards

new 2023 SPONSORSHIP OPTIONS just added

grand gallery sponsorships

This year, in Grand Rapids, registration will be located in the Grand Gallery (photo below). As you can see this is a very large area in which foot traffic will be high.  All attendees must travel through this area to enter and exit the Exhibit Hall, register and attend seminars and trainings. This is a great place to have your brand prominently displayed.  Below are a few options to consider:

12ft Lighted Gumby Tower

$3,000

This tall eye-catching tower can be branded on all sides ensuring attendees see your message from every direction.  Use this opportunity to promote your brand or product, direct traffic to your booth or promote a giveaway!
2023 sponsor:

12ft Inflatable Column

$2,800 for 1, $5,000 for 2 or $7,000 for 3

This inflatable column can be lit by multiple colors and highlight your logo and/or message to all attendees. With prominent placement in the Grand Gallery it is sure to capture the attention of your customers. Another bonus is that you can keep it after the show!
2023 sponsor: 

Water Bottle Dispenser

$7,000

This large, branded fixture will allow you to give away water bottles to thirsty attendees with your logo on it! There will be 2 water coolers located next to the feature to encourage use on-site! This is a great way to have your logo walking the hall.

Important Note: Water bottles are not included. These are to be provided by the sponsor.  Suggested quantity is 1,500 and the venue will ensure the dispenser is refilled accordingly. Water coolers will each be refilled 10 times max.
2023 sponsor:

Welcome Reception Title Sponsor
$10,000

As the title sponsor of the Welcome Reception your branding will be on all event signage and marketing. This includes signage on each “pub” placed throughout the event, your logo on the “pub guide” showing the locations of the pubs, and on all digital listings. You will receive verbal recognition at the General Session prior to the event including your logo on the screen during the recognition. A pub will be placed by your booth (as close as possible based on space) to ensure traffic to you! As the title sponsor you will have the opportunity to provide branded plastic cups to be used at all pubs if you would like (recommended quantity: 3,000).
2023 sponsor: 

Welcome Reception Pub Sponsor
$1,000

Have your logo displayed on 1 of the 6 pubs placed throughout the hall (along with the title sponsor logo). These high traffic areas ensure attendees see your message. Your booth number can also be included to drive traffic to you during the reception! Your logo will also be listed on the “pub guide” given to all attendees as they enter to highlight the locations of each pub.
2023 sponsor: 

Drone Competition Sponsorships

Drone Competition Title Sponsor
$6,500

As the title sponsor you will have maximum exposure throughout the competition with your own 10-minute demo, expansive branding, and a speaking opportunity!

• Tent and table the duration of the event (approximately 5 hours).
• 10-minute demo of product during competition.
  • Signage at your tent.
  • Demo to be announced to attendees.
  • No other challenges or demos happening at same time.
• 2 minutes to speak before winner of competition is announced at the end of the event.
• 1 full conference registration.
• Listing on all sponsor signage and marketing for event.
• Listing on conference website and Drone Competition landing page.
• Listing on app page with all Drone Competition details.

2023 sponsor: 

“Fly-it-Yourself” Sponsor
$4,000 (exclusive)

An area will be sectioned off near the Drone Competition. This is an interactive demonstration to allow attendees to test fly your drone for the duration of the event.

• Area named after company on all marketing.
• Logo on area signage.
• Listing on all sponsor signage.
• Listing on conference website and Drone Competition landing page.

2023 sponsor: 

Drone Competition Challenge Sponsor
$2,500 (3 max)

3 challenges will comprise the Drone Competition (Obstacle Course, NIST Bucket Challenge, and a Drop Challenge). All competition participants must complete all 3 challenges.

• Ability for 2 reps to be at challenge location with product.
• Logo on challenge sign.
• Announce winner of sponsored challenge (2 minutes).
• Listing on all sponsor signage.
• Listing on conference website and Drone Competition landing page.

2023 sponsor: 

Outdoor “Expo Area” Sponsor
$1,500 (5 max)

An area will be sectioned off near the Drone Competition for the “Expo Area”. You will have a table and tent to allow attendees to test and/or view your product. This outdoor area allows for more space to allow hands-on interaction!

• Table, 2 chairs, and tent in the “expo area” to showcase your product.
• Ability for attendees to test your product.
• Listing on all sponsor signage.
• Listing on conference website and Drone Competition landing page.

2023 sponsor: 

SWAG Bag Sponsor
$750 (exclusive)

SWAG bags will be given to the first 50 attendees to arrive to the event. You will create and provide both the bags and the gifts inside!

• Bag of your choice (plastic, tote etc.)
• Ability to brand the bag with company logo.
• Minimum 3 different items in each bag (i.e. a t-shirt, stress ball, coupon, pen, etc.).
• Ability to include company information in the bag.
• All items and bag must be approved by NSA.

2023 sponsor: 

Drone Competition Prize Sponsor
(In Kind)

Submit a product and/or service to be presented as the grand prize to event winners!

• All prizes subject to NSA approval.
• Verbal acknowledgement when prize is presented.
• Be listed as a sponsor on all signage.
• Listing on conference website and Drone Day landing page.

2023 sponsor: 

OTHER SPONSORSHIP OPTIONS

Conference Sponsor
SOLD

A representative from your company will receive three (3) minutes of speaking time at the General Session to address conference attendees. Your logo and company name will be prominently displayed throughout conference spaces and on the official conference app, as well as have a large branding presence on the main landing in the convention center. Two (2) text messages* will be sent on your behalf to attendees with a custom message from you during the show. As a Conference Sponsor, you will receive four (4) invitations to the “Platinum Partner Reception” with NSA leadership.
2023 sponsor: Verizon Frontline

General Session Sponsor

SOLD

A representative from your company will receive three (3) minutes to address the General Session. Your company name/logo/booth number will appear on screen at the beginning and end of General Session, on digital displays around venue, and on all applicable marketing acknowledging you as the General Session sponsor. One (1) text message will be sent on your behalf to attendees with a custom message from you during the show.
2023 sponsor: Bridgestone

Awards Lunch Sponsor
SOLD

A representative from your company will receive three (3) minutes to address the Awards Lunch where our annual awards are presented. Your company name/logo/booth number will appear on screen at the beginning and end of the lunch, on digital displays around venue, and on all applicable marketing acknowledging you as the Awards Lunch sponsor. One (1) text message will be sent on your behalf to attendees with a custom message from you during the show.
2023 sponsor: VitalCore Health Strategies, LLC

Board of Directors Dinner
SOLD

Invitations for up to four (4) people on your team to host the private dinner for the NSA BOD, Executive Committee, and Past Presidents (location TBD by NSA). Your company will be recognized and given the opportunity to address the gathering for five (5) minutes.
2023 sponsor: Verizon Frontline

Committee Day Lunch
SOLD

Your company will receive three (3) invitations to a luncheon with committee members within NSA.  You will also be given five to seven (5-7) minutes to address the attendees and introduce the keynote speaker (if applicable) on the initial Committee Day.
2023 sponsor: OnStar

Conference Lanyards
SOLD

Put your company name on prominent display. Lanyards are given to all attendees at the conference to hold their conference badges.
2023 sponsor: NCIC Inmate Communications

Hotel Key Cards

SOLD

Expose your brand with this exclusive attention-grabbing sponsorship. Put your company name, logo, and booth number on the key every attendee receives upon checking in to any of the conference hotels.
2023 sponsor: Lenco Armored Vehicles

Conference Registration Bags

SOLD

Have your logo featured on these handy tote bags that are given to each attendee upon registering to carry materials during the conference. Another way to have your company name and logo walking the conference halls.
2023 sponsor: Wexford Health Sources

First Meeting of the NSA Executive Committee, Board of Directors, and Past Presidents, Including the Committee of State Sheriffs’ Associations
SOLD

You will receive three (3) minutes to address the Executive Committee, Board of Directors, Past Presidents and Committee of State Sheriffs’ Associations at their first meeting. You will be able to distribute materials.
2023 sponsor: FirstNet Built with AT&T

Second Meeting of the NSA Executive Committee, Board of Directors, and Past Presidents

SOLD

You will receive three (3) minutes to address the NSA Executive Committee, Board of Directors, and Past Presidents at their second meeting. You will be able to distribute materials.
2023 sponsor: Axon Enterprise, Inc. 

Conference App Sponsor
$10,500

Have your logo highlighted on the homepage of the official Conference App at all times. This is where the Passport, important information on the schedule, sessions, Exhibit Hall, and all other things conference-related will be posted. Your company name and/or logo will be on all app marketing. No printed programs will be provided so all attendees will rely heavily on the app throughout the show!
2023 sponsor: 

Committee of State Sheriffs’ Associations Breakfast
SOLD

Address the State Sheriffs’ Association Executive Directors at their annual meeting for up to three (3) minutes.
2023 sponsor: Arya Group, LLC

First Time Attendees Breakfast

SOLD

This is your opportunity to interact with Board of Directors and those attending the conference for the first time. Your company will be highlighted as a sponsor and verbally recognized by leadership during the event. As the exclusive sponsor you will receive five (5) minutes of speaking time to address the breakfast. You will also be able to distribute materials and receive the attendee list at the conclusion of the breakfast.
2023 sponsor: OffenderWatch

Sheriffs’ Step Challenge
SOLD

See who walks the most steps during the show! The person who has the highest number will win the grand prize. Have your company logo on all marketing for the official conference Step Challenge. Your company logo will be on the Step Challenge app, on all signage, on digital promotions, and receive verbal recognition at the Annual Banquet when the winners are announced.
2023 sponsor: Arya Group, LLC

Charging Station
$8,000

This popular destination includes signage and seating the NSA Hub inside the Exhibit Hall. It encourages attendees to stop and charge their phone during very busy show days. You will be able to design the charging cubes with your ad.
2023 sponsor:

Exhibit Hall Floor Guide
$8,000

Place your logo on 6 large floor stickers that will lead attendees through the Exhibit Hall floor. These large stickers will be placed in and around the Exhibit Hall providing attendees a map of the hall. Your booth will be starred to highlight your location in the Exhibit Hall.
2023 sponsor: 

Demo Den
Sponsor and Demo Slot: SOLD
Demo Slot: SOLD OUT

The Demo Den is where exhibitors will provide demos of their products in the Exhibit Hall. As the full sponsor, your company logo will be on the signage on stage and featured on all applicable marketing for this sponsorship. You will receive one 18-minute demo slot to highlight your product or service as well. As a slot holder you will receive one 18-minute demo slot.
2023 Demo Den sponsor: Arya Group, LLC
2023 multiple sponsors: Arya Group LLC, SoundOff Signal, Autel Robotics, Bridgestone, Zencity

NSA Talks
Sponsorship Only: $6,300

NSA Talks provides a stage for subject matter experts to speak on various issues facing law enforcement today. Each talk will be 18-minutes and alternate with the Demo Den. Your logo will be on signage on the stage and featured on all applicable marketing for this sponsorship. This does not include an 18-minute speaking slot.
2023 sponsor:

Sponsor a Sheriff
$6,500

Looking for a way to give back in a way that will directly impact a Sheriff? With your sponsorship support, one Sheriff will have airfare, registration and housing costs covered for NSA’s 2021 Annual Conference. Your company will be recognized during the General Session.  (Sheriff must be a first-time attendee and approved by NSA.)
2023 sponsors:

Sponsored Committee Meeting
$6,500

Showcase your commitment by sponsoring one of the scheduled committee meetings. Sponsoring organizations will receive three (3) minutes at the beginning of the committee meeting to address the members. You will also have the opportunity to distribute materials to all committee attendees. (Subject to the approval of the Committee Chair.)
2023 committee sponsors: Coalition Against Bigger Trucks (Traffic Safety Committee); Mutualink (School Safety Committee)

Committee Day Breakfast
$6,500

This breakfast is a grab and go breakfast for committee members before meetings begin on the initial Committee Day. Your logo will be prominently displayed on all signage and marketing. Ability to provide branded napkins etc., if desired. You will be able to distribute materials.
2023 sponsor: 

Prayer Breakfast
$6,500

Sponsor the annual Prayer Breakfast and receive three (3) minutes to address the attendees. Your company will be featured on all applicable marketing as well as verbally thanked at the event.
2023 sponsor:

Hand Sanitizer Stations
$6,500 for 3 stations

Have your company featured on a hand sanitizer station that will be placed in various locations throughout the convention center. This is sure to be a high traffic area for attendees throughout the week. Your messaging will be on each station.
2023 sponsor: 

Welcome Event Co-Sponsor
$5,250

A great time to welcome attendees and exhibitors to the conference and have your company highlighted as the sponsor for this event! Your company will be featured on all applicable marketing. Contact Lindsay Hopkins for pricing on exclusive sponsorship.
2023 multiple sponsors: 

Donut Breakfast in the Hall Co-Sponsor
$5,250/sponsor

This event is donuts and coffee in the Exhibit Hall with leadership and exhibitors. You will have opportunities to connect with NSA leadership as well as be featured on all applicable marketing highlighting you as the sponsor.
2023 multiple sponsors:

Conference App Banner Ad
$4,000

Have your ad displayed in front of users of the conference web-based app on a rotating banner. This is where the Passport, information on the schedule, sessions, exhibit hall and all other things conference-related will be posted.
2023 sponsors: 

Video Ads
$3,000 (5 total)

Have your 30-second static ad dropped into the conference programming video that will be displayed throughout the conference (locations TBD). A perfect way to highlight your booth number, logo and/or product.  This video will not have sound.
2023 sponsors:

Bag Insert
$1,100

Place your promotional material and/or gift into each attendee’s registration bag. Provide a great gift that will have the attendee thanking you and thinking of you!  (Sponsor responsible for providing material.  All material is subject to NSA approval.)
2023 sponsors: 

Passport (Digital)
$1,200 (up to 24 available)

What better way to increase traffic to your booth? All attendees will receive a Passport on their conference app. Attendees must visit and scan their code at each sponsor’s booth to be included in the drawing for the Passport prize (TBD).
2023 Passport Booths:

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CONFERENCE SIGNAGE

Exhibit Hall Hanging Aisle Signage

SOLD

Put your company on prominent display by having your logo on the aisle signs (16 aisles total) in the Exhibit Hall. You can sponsor half of the aisle signs or be the sole sponsor for all for maximum exposure. All signs are double-sided (4ft x 4ft).
2023 sponsor(s): Wellpath and Bridgestone

Exhibit Hall Floor Stickers
$5,250 for 5 stickers

Put your company name on prominent display by having your logo and booth number on a sticker placed throughout the exhibit hall (locations TBD).  These stickers will help guide attendees to your booth. (2ft x 2ft)
2023 sponsors:

Pillar Cling
$5,250

Have your company name, logo, and booth number displayed on a large pillar wrap throughout the convention center (locations TBD).  This is an eye-catching option to gain exposure.
2023 sponsor:

Hotel Directional Signage
$4,200 per hotel

Have your company name, logo and booth number displayed on directional signage at either conference hotel (locations TBD).  A great way to catch attendees offsite.
2023 sponsors:

Convention Center Floor Stickers
$5,250 for 5 stickers

Have your company ad featured on various stickers throughout the convention center (locations TBD).
2023 sponsors:

High-Top Table Clings
$1,575 for 3 tables

Have your logo featured on the high-top tables placed in the main aisle of the exhibit hall. Attendees will rest and regroup while seeing your logo. (2 ft. round)
2023 sponsors:

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PACKAGES

Traffic Package
$1,700 ($1,950 value)

• Passport Booth
• Text to Attendees

Signage Package
$6,200 ($6,825 value)

• 5 Floor Stickers (in exhibit hall)
• 3 High Top Table Clings (in exhibit hall)

Digital Package
$7,000 ($7,750 value)

• Conference App Banner Ad
• Video Ad
• Text to Attendees

Pen and Notepad Package (exclusive)
$11,000 ($12,000 value)

• Official Conference Pen
• Official Conference Notepad

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AWARDS

2023 Award Information Packet

Conference Awards Presented Onsite

Sponsor participates in the presentation of the award at the conference. Company name is on all marketing and/or announcements in relation to the award.

• FERRIS E. LUCAS AWARD FOR SHERIFF OF THE YEAR: SOLD
  This award recognizes a sheriff who has made outstanding contributions to law enforcement and the criminal justice profession, demonstrates exceptional service to their community, and has contributed to the betterment of the National Sheriffs’ Association (NSA).
  2023: TurnKey Corrections

• CHARLES “BUD” MEEKS AWARD FOR DEPUTY SHERIFF OF THE YEAR: SOLD
  These awards recognize deputy sheriffs who have made outstanding contributions to law enforcement and his/her agency or who have demonstrated conspicuous bravery in the performance of his/her duties. There are two awards given in this category: one for VALOR and one for MERIT.
  2023: Motorola Solutions

• CRIME VICTIM SERVICES AWARD:
  NSA recognizes that victims of crime have unique needs and that appropriate assistance to victims should be provided by law enforcement as early as possible in the response process. In an effort to focus more national and local attention on law enforcement services provided to victims of crime, NSA annually recognizes a Sheriff’s Office that has demonstrated outstanding achievement in support of victims with the NSA Crime Victim Services Award.
  2023:

• TRIPLE CROWN AWARD: $10,500
  Awarded to those Sheriff’s Offices which achieve simultaneous accreditation from the Commission on the Accreditation of Law Enforcement Agencies, the American Correctional Association’s Commission on Accreditation for Corrections and the National Commission on Correctional Healthcare.
  2023:

Conference Awards Presented at Winner’s Agency

A plaque is sent to the award winner’s agency. Sponsor name is on all marketing and/or announcements in relation to the award.

• CHAPLAIN OF THE YEAR: $5,250
  This award recognizes a chaplain who has made outstanding contributions to law enforcement and his/her agency or who has demonstrated conspicuous excellence in the performance of his/her duties.
• LAW ENFORCEMENT EXPLORER POST ADVISOR AWARD: $5,250
  This award recognizes an outstanding contribution by a Post Advisor to a Law Enforcement Explorer Post sponsored by a Sheriff’s Office.
• CORRECTIONS/JAIL INNOVATION OF THE YEAR AWARD: $5,250
  This award recognizes a Correctional professional in any position who has created an innovative process, program, or procedure that has contributed to the improvement of the Corrections/Jail environment in security, safety, custody, or any other significant improvement in jail operations.
• COURT SECURITY AGENCY/PROFESSIONAL OF THE YEAR AWARD: $5,250
  This award recognizes a Court Security professional in any position who has created an innovative process, program, or procedure that has contributed to the improvement of the court environment in security, safety, custody, or any other significant improvement in court security operations.
• RESERVE DEPUTY OF THE YEAR AWARD: $5,250
  This award was established to recognize a volunteer reserve or auxiliary deputy who has made significant contributions to law enforcement in his/her agency or to the law enforcement community.
• SHERIFF/PRIVATE SECURITY PARTNERSHIP AWARD: $5,250
  The award recognizes the partnership between a Sheriff’s Office and a private sector partner.

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Please note: The sponsorship spend does not include exhibit booth spend or corporate partner spend. Sponsorship spend includes only those items listed above. If an organization sponsors multiple items the cost will be added together to generate the total and designate the tier. For example, if an organization sponsored conference registration bags ($11,500) and also became a passport booth ($1,200), the sponsorship spend would total $12,700 and the organization would fall into the “Major” tier. This tier includes 3 registrations for the organizations representatives at the Annual Conference.