Pressure Points: Communicating When Everything is On the Line

Monday, June 8 at 3:00 p.m.

Crisis does not wait for the perfect words.

When the pressure is high, every word, tone, and decision matters. Join us at the 2026 NSA Annual Conference for the General Session keynote, “Pressure Points: Communicating When Everything is On the Line,” featuring Laura Cole of Cole Pro Media and Sheriff Pat Labat of the Fulton County Sheriff’s Office.

This powerful session will take a closer look at what it means to communicate with clarity, credibility, and humanity when the stakes are highest. Crisis moments test more than response plans. They test leadership, trust, connection, and the ability to stay steady when a community is looking for answers.

Because in a crisis, what you say matters. How you say it matters. And public trust is often built in those defining moments.

Be in the room for this timely and important General Session keynote.